I am a Prime Minister Research Fellow in the fifth year of my PhD at the Department of Design in IIT Delhi. My PhD research is focused on understanding the ethical implications of persuasive design and behavior change interventions. I am interested in understanding the impact of emerging information technologies on humans, and identifying the ethical concerns that they raise. Through my research, I hope to reach design students, professionals and educators, and empower them with the systematic knowledge of ethical decision making in design. I also aim to create public and policy awareness about technology related ethical concerns.