WaterThoughts

At the WaterThoughts research group, we intend to use findings from decision research and psychological science to gather empirical evidence about how we think and act towards water, and how water impacts our thinking and actions. We are also looking to deepen behavioral and consumer insights on water, along with additional insights that are pertinent today or perhaps, tomorrow. Additionally, we are eager to collaboratively work with others on key aspects including water scarcity or water resources towards sustainable goals that matter to life on earth. We look forward to conversations with various stakeholders and public or private organizations or Non-Profit Organizations who are connected to the theme of water. We would continue to advance fundamental understanding and facilitate informed viewpoints. The findings are of global significance and at times of local relevance in India.