Scientific contagion heuristic: Judgments about the acceptability of water for religious use after potential scientific treatment

By Sumitava Mukherjee and Payel C. Mukherjee
[Journal Publication]
Judgment and Decision Making
Published by Cambridge University Press

In light of the complex cultures and religious practices, our concept of scientific contagion bears special relevance in cautiously expanding potential scientific treatment of water used in religious practices. We need to think not just about using advanced water technology for cleaning water but more about public judgments.