Understanding how we think, judge, decide and value water(s).
Does water specifically impact or influence our thinking and decision making ?
Psychological aspects of drinking water and access, keeping the goal of clean and safe water in mind.
Insights on water when it becomes primary to sanitation and hygiene with a special emphasis on hand washing.
Human and behavioral dimensions of water security and perceived risk, stability, and quality.
Environmental decisions and actions cutting across conservation, development, and adaptation including behavior during flood or drought.
Scientific contagion heuristic: Judgments about the acceptability of water for religious use after potential scientific treatment
By Sumitava Mukherjee and Payel C. Mukherjee
[Journal Publication]
Judgment and Decision Making
Published by Cambridge University Press
In light of the complex cultures and religious practices, our concept of scientific contagion bears special relevance in cautiously expanding potential scientific treatment of water used in religious practices. We need to think not just about using advanced water technology for cleaning water but more about public judgments. Read more...
Our focus is on using Behavioural Science Insights and Decision Research on water-related aspects that connects locally in India/Bharat and also globally.
Email: sm1@hss.iitd.ac.in