Sumitava Mukherjee

Decision Researcher and Cognitive & Behavioural Scientist

Assistant Professor, Dept of HSS, IIT Delhi
Office: MS644, Main building, IIT Delhi


Publications | Talks | Teaching | About | Work together

Decision Lab | Scarcity Lab | Green Behavior Lab

I am primarily interested in the psychological foundations of valuation underlying a range of economic and non-economic behavior that is a fundamental aspect of our lives and is also a building block of behavioral economics. My basic research focuses on the psychology of value, gains, and losses; while on the applied side, I think about the nuances and impacts of valuation in different domains. My research is also developing a lens into thinking and decision making under scarcity and poverty. On the applied side, my recent interests are linked to the themes of air, water, energy, and life on earth.

I am committed to behavioral science for good and am happy to work with organisations or collaborate on projects that use decision research and behavioral economics, aligned with sustainable development goals or focused on socially relevant topics (especially in India / Bharat).

My mind often ponders about gains and losses in life. At other times, I wonder and wander through quiet words of wisdom from mountains, rivers, trees, fallen leaves, or animals.

New: Mar 2024: Organised academic-industry dialogues on applied behavioral science for better brands, products, and societies at IIT Delhi in collaboration with 1001Stories.'

Dr. Sumitava Mukherjee
Dept. of HSS, IIT Delhi
Hauz Khas, New Delhi 110016

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