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Sumitava Mukherjee

sm

I study human cognition with a major focus on judgment and decision making.
My current work is targetted around interactions with technology and algorithms.


Consulting and collaborative queries related to consumer research on (digital) technology interactions, usage and adoption are welcome.


What is new?

Back as a professional member at ACM (Association for Computing Machinery)

Looking out for interns / students who can do Twitter and Google Trends big data analysis (programming and/or stats/math)

Need interns to join the project on Crowdsourcing public opinions on Technology and on Vaccine Hesitancy (Psychology/Cognitive Sc/any science)

Published - All of us use navigation apps. Are we loss averse for time?

Introduction to human decision making (on YouTube)