Publications | Talks | @IITD | e-JDM

Sumitava Mukherjee


I study cognition with a major focus on human judgment and decision making. My current work is targetted around how we perceive, judge, and decide within the realms of interactions with digital technology and algorithms (see eJDM lab).

Consulting and collaborative queries related to consumer research on (digital) technology interactions, usage and adoption are welcome.

*IITD students or others: Am actively looking for those interested in data analysis (with skills in python, Twitter API, Google API)*

New! All of us use navigation apps. Are we loss averse for time?